Client intake with a project brief
Collect contact details, project type and an optional upload. Use branching to ask relevant follow-ups. Clients can attach their brief without signing in to Google.
Go beyond questions and a spreadsheet. Collect signatures and payments, personalize questions with earlier answers, design your own emails, and let AI ask the follow-ups—with unlimited static responses on Free.
Start free with signatures, ranking, conditional logic, calculations and custom email design. Add your own domain and remove platform branding with Deformity Pro.
| Capability | Deformity | Google Forms |
|---|---|---|
| Personal form creation | Free | Free with a Google account |
| Static collection | Unlimited forms and static responses, subject to fair use | Forms and responses within Google’s service and storage limits |
| AI conversations | 100 total free respondent conversations; 250/month on entry Pro | Standard forms follow configured questions; Gemini creation requires an eligible plan |
| Own logo and custom domain | Pro: $29/month on monthly billing | Standard Google Forms uses Google-hosted form pages |
| Payment collection | Free: 10% platform fee; Pro: no platform fee; Stripe fees apply | External payment service or add-on |
Choose Deformity Free for a more flexible form flow. Upgrade to Pro for your own logo, custom domain, branding removal and more AI conversations. A Workspace subscription bundles many Google products, so its price is not treated as a standalone form-builder fee.
Build around your own typography, imagery and layouts. Use a custom domain and remove Deformity branding with Pro.
Accept a client file without requiring their Google login, or collect a workshop payment through a Stripe field.
Deformity connects to Google Sheets. You can improve the form people see while keeping the spreadsheet your team uses to work through responses.
| Capability | Deformity | Google Forms |
|---|---|---|
| Respondent AI conversations | Yes | No |
| AI-assisted creation | Yes | Gemini with an eligible Workspace or Google AI plan |
| Instant Responses | Yes; paid plans | No |
| Train respondent AI on your business | Purpose, instructions and training snippets | No |
| Use your own OpenAI API key | Pro and Enterprise | No |
| Native signature field | Yes | No |
| Drag-to-rank questions | Yes | No |
| Dedicated address and phone fields | Yes | Use separate text questions and validation |
| Ratings and matrix questions | Yes | Yes |
| Uploads without a Google account | Yes; Free files up to 10 MB each | No |
| Native payment field | Yes, through Stripe | No |
| Embed external content inside a form | Yes; embed field | Images and YouTube videos |
| Themes and fonts | Fonts, colors, images and visual layouts | Theme colors, header images and font controls |
| Full-form background images and layouts | Yes | Header image and theme colors |
| Upload your own font | Pro | No |
| Host forms on your own domain | Pro | No |
| Remove platform branding | Pro | No |
| Branching | Conditional rules, variables and answer reuse | Section routing from multiple-choice or dropdown answers |
| Hidden fields for campaign or customer data | Yes | No |
| Reuse answers in later question text | Yes | No |
| Calculate values during the form | Variables and equations | No |
| Calculate a payment amount from answers | Yes | No |
| Pre-filled answers | Yes | Yes; pre-filled links |
| Custom redirect after submission | Yes; supports answer variables | No |
| Capture partial responses for the form owner | Yes | No |
| Question-by-question drop-off analytics | Yes | No |
| Custom emails and design | Custom subjects, content and design; AI editing on Pro | Response receipts; richer workflows use add-ons or Apps Script |
| AI editing of email copy and design | Pro | No |
| Google Sheets | Direct integration | Native linked response sheet |
| Direct Slack notifications | Yes | Requires an add-on or automation |
| Outgoing webhooks | Yes | Requires Apps Script or an automation |
| Google Tag Manager in the form | Yes | No |
| Developer access | External API and MCP | Google Forms API and Apps Script |
| MCP for AI-assisted form management | Yes | Forms API and Apps Script; no native MCP server |
| Quizzes | Configured logic and scoring | Built-in answer keys and grading |
The best reason to switch is a specific job your current form makes awkward. These examples show where Deformity’s extra controls are useful.
Collect contact details, project type and an optional upload. Use branching to ask relevant follow-ups. Clients can attach their brief without signing in to Google.
Keep attendee details and payment in the same flow. Use Stripe, confirm the price and currency, and design a confirmation email with the event details.
Use fixed scales for comparable measurements or an AI conversation for deeper feedback. Send the response to Sheets or Slack, then use a configured ending or redirect.
Keep Google Forms for classroom quizzes, simple internal surveys and teams that value its native Sheets connection and shared editing. Its built-in grading is useful. Deformity is a better fit when your priority is client-facing design, native payments or live AI conversations.
Use the Google Forms converter to import supported questions, choices, section branches and the available theme.
Preview the native static or AI form. Check required questions, uploads and conditional paths, then connect Google Sheets from your account.
Save, publish and replace the links or embeds you distribute. Keep the old response spreadsheet for historical records.
Deformity Free has no trial deadline: it includes unlimited forms and static responses, subject to fair use. The 100 free AI respondent conversations are a separate total allowance, not a monthly reset. Pro starts at $29/month on monthly billing and adds branding removal, custom domains, team seats and a larger AI allowance.
Yes. It can send respondents to sections based on multiple-choice or dropdown answers. Deformity also offers conditional rules, variables and answer reuse. Choose the approach that fits the branches your form needs.
Google offers Gemini-assisted form creation and question generation for eligible plans. That is different from Deformity’s live respondent conversations, where AI can ask follow-up questions during the form.
Yes. Connect your Deformity form to Google Sheets and check a sample submission after mapping your workflow. Your existing Google Forms response sheet remains a separate historical record.
Google Forms requires a Google sign-in for file-upload questions. A Deformity upload does not require a Google account; Free supports files up to 10 MB each.
You can leave out name and email questions and avoid collecting identifying values. Review form settings, hidden values and your connected destinations before describing a survey as anonymous.
Deformity Free supports Stripe payments with a 10% platform fee plus Stripe processing fees. Pro removes Deformity’s platform fee; Stripe processing fees still apply. Choose the plan based on your expected payment volume as well as the form features you need.