Deformity
Deformity vs Google Forms

Your form can do more.
And look like you.

Go beyond questions and a spreadsheet. Collect signatures and payments, personalize questions with earlier answers, design your own emails, and let AI ask the follow-ups—with unlimited static responses on Free.

01 / COST & CAPACITY

Both start free. Compare what you can build.

Start free with signatures, ranking, conditional logic, calculations and custom email design. Add your own domain and remove platform branding with Deformity Pro.

Plans, allowances and billingSwipe to compare all columns →
CapabilityDeformityGoogle Forms
Personal form creationFreeFree with a Google account
Static collectionUnlimited forms and static responses, subject to fair useForms and responses within Google’s service and storage limits
AI conversations100 total free respondent conversations; 250/month on entry ProStandard forms follow configured questions; Gemini creation requires an eligible plan
Own logo and custom domainPro: $29/month on monthly billingStandard Google Forms uses Google-hosted form pages
Payment collectionFree: 10% platform fee; Pro: no platform fee; Stripe fees applyExternal payment service or add-on

Choose Deformity Free for a more flexible form flow. Upgrade to Pro for your own logo, custom domain, branding removal and more AI conversations. A Workspace subscription bundles many Google products, so its price is not treated as a standalone form-builder fee.

WHY DEFORMITY

More of what
your form can do.

Give clients a form that feels like your brand

Build around your own typography, imagery and layouts. Use a custom domain and remove Deformity branding with Pro.

Collect more than a text answer

Accept a client file without requiring their Google login, or collect a workshop payment through a Stripe field.

Keep your spreadsheet workflow

Deformity connects to Google Sheets. You can improve the form people see while keeping the spreadsheet your team uses to work through responses.

02 / THE DETAILS

Deformity vs Google Forms.
Feature by feature.

Features and plan availabilitySwipe to compare all columns →
CapabilityDeformityGoogle Forms
Respondent AI conversationsYes No
AI-assisted creationYesGemini with an eligible Workspace or Google AI plan
Instant ResponsesYes; paid plans No
Train respondent AI on your businessPurpose, instructions and training snippets No
Use your own OpenAI API keyPro and Enterprise No
Native signature fieldYes No
Drag-to-rank questionsYes No
Dedicated address and phone fieldsYesUse separate text questions and validation
Ratings and matrix questionsYesYes
Uploads without a Google accountYes; Free files up to 10 MB each No
Native payment fieldYes, through Stripe No
Embed external content inside a formYes; embed fieldImages and YouTube videos
Themes and fontsFonts, colors, images and visual layoutsTheme colors, header images and font controls
Full-form background images and layoutsYesHeader image and theme colors
Upload your own fontPro No
Host forms on your own domainPro No
Remove platform brandingPro No
BranchingConditional rules, variables and answer reuseSection routing from multiple-choice or dropdown answers
Hidden fields for campaign or customer dataYes No
Reuse answers in later question textYes No
Calculate values during the formVariables and equations No
Calculate a payment amount from answersYes No
Pre-filled answersYesYes; pre-filled links
Custom redirect after submissionYes; supports answer variables No
Capture partial responses for the form ownerYes No
Question-by-question drop-off analyticsYes No
Custom emails and designCustom subjects, content and design; AI editing on ProResponse receipts; richer workflows use add-ons or Apps Script
AI editing of email copy and designPro No
Google SheetsDirect integrationNative linked response sheet
Direct Slack notificationsYesRequires an add-on or automation
Outgoing webhooksYesRequires Apps Script or an automation
Google Tag Manager in the formYes No
Developer accessExternal API and MCPGoogle Forms API and Apps Script
MCP for AI-assisted form managementYesForms API and Apps Script; no native MCP server
QuizzesConfigured logic and scoringBuilt-in answer keys and grading
03 / PUT IT TO WORK

Three Google Forms workflows, upgraded.

The best reason to switch is a specific job your current form makes awkward. These examples show where Deformity’s extra controls are useful.

01

Client intake with a project brief

Collect contact details, project type and an optional upload. Use branching to ask relevant follow-ups. Clients can attach their brief without signing in to Google.

02

Workshop registration with payment

Keep attendee details and payment in the same flow. Use Stripe, confirm the price and currency, and design a confirmation email with the event details.

03

Feedback that becomes an action

Use fixed scales for comparable measurements or an AI conversation for deeper feedback. Send the response to Sheets or Slack, then use a configured ending or redirect.

When Google Forms still fits

Keep Google Forms for classroom quizzes, simple internal surveys and teams that value its native Sheets connection and shared editing. Its built-in grading is useful. Deformity is a better fit when your priority is client-facing design, native payments or live AI conversations.

04 / YOUR NEXT FORM

Bring your form with you.

  1. 01

    Paste the published form URL

    Use the Google Forms converter to import supported questions, choices, section branches and the available theme.

  2. 02

    Review the new flow

    Preview the native static or AI form. Check required questions, uploads and conditional paths, then connect Google Sheets from your account.

  3. 03

    Share your new form

    Save, publish and replace the links or embeds you distribute. Keep the old response spreadsheet for historical records.

Import your Google Forms for free
05 / GOOD QUESTIONS

Before you switch.

Is Deformity free, or just a trial?

Deformity Free has no trial deadline: it includes unlimited forms and static responses, subject to fair use. The 100 free AI respondent conversations are a separate total allowance, not a monthly reset. Pro starts at $29/month on monthly billing and adds branding removal, custom domains, team seats and a larger AI allowance.

Does Google Forms already have conditional logic?

Yes. It can send respondents to sections based on multiple-choice or dropdown answers. Deformity also offers conditional rules, variables and answer reuse. Choose the approach that fits the branches your form needs.

Does Google Forms have AI?

Google offers Gemini-assisted form creation and question generation for eligible plans. That is different from Deformity’s live respondent conversations, where AI can ask follow-up questions during the form.

Can I keep using Google Sheets?

Yes. Connect your Deformity form to Google Sheets and check a sample submission after mapping your workflow. Your existing Google Forms response sheet remains a separate historical record.

Do people need a Google account to upload a file?

Google Forms requires a Google sign-in for file-upload questions. A Deformity upload does not require a Google account; Free supports files up to 10 MB each.

Can I build an anonymous survey?

You can leave out name and email questions and avoid collecting identifying values. Review form settings, hidden values and your connected destinations before describing a survey as anonymous.

What does payment collection cost?

Deformity Free supports Stripe payments with a 10% platform fee plus Stripe processing fees. Pro removes Deformity’s platform fee; Stripe processing fees still apply. Choose the plan based on your expected payment volume as well as the form features you need.