Our Story

It started with a twist.

Deformity did not begin in some big boardroom. It began with a late-night walk on the beach and a simple truth: our quirks make us human. After too many battles with stiff, soulless forms, our founder came across the story of Hamana Kalili. Hamana lost his middle fingers in a sugar mill accident in Hawaii, but he did not let it stop him. Instead, he started throwing a thumb-and-pinky wave at everyone he met and accidentally created the original shaka.

That little twist of imperfection became a beacon of warmth and connection: if an "accident" can turn into aloha, why should forms not flex around people instead of forcing people to bend?

Hamana Kalili, creator of the shaka

Deformity carries forward that spirit. Every question, every logic jump, every drag-and-drop moves with that same hang-loose energy. Forms should shape themselves around your story and not the other way around. So next time you see our shaka icon, remember Hamana’s wave. Know that behind each form is a genuine aloha.