Matrix Questions

Matrix questions arrange several prompts into a table so respondents can answer them in a consistent way. They are perfect for satisfaction surveys, feature comparison check-ins, or any moment when you want the same scale applied across multiple items.

Each row represents an item you want feedback on and every column maps to the choices you provide—like a Likert scale, priority labels, or ownership status. Respondents simply move across the grid to give their answer, letting you capture structured feedback without asking a long list of repetitive questions.

Customize the grid

Add as many rows and columns as you need. You can reorder them, update the labels at any time, and mark specific rows as required if they are critical. Keep column wording short and consistent so the table stays easy to scan.

• Use short, descriptive labels so people understand each option.
• Group similar prompts together to keep the grid focused on a single theme.
• Combine matrix questions with logic rules to skip follow-up questions when certain thresholds are met.

Best practices

Keep the grid manageable—five to seven columns is usually the sweet spot. If you need respondents to elaborate, follow the matrix with a freeform field that triggers only when their answers match the conditions you care about.

Matrix responses appear in analytics and exports with one column per row, making it easy to filter and compare results alongside every other question type in your form.